Jewelry Navigator
Laryssa Wirstiuk of Joy Joya Jewelry Marketing Shares Tips for Successful Holiday Marketing For Jewelry Brands

Laryssa Wirstiuk of Joy Joya Jewelry Marketing Shares Tips for Successful Holiday Marketing For Jewelry Brands

September 26, 2019

Laryssa Wirstiuk of Joy Joya Jewelry Marketing Shares Tips for Successful Holiday Marketing For Jewelry Brands

 

 

Laryssa Wirstiuk of Joy Joya Jewelry Marketing is my guest this week on Jewelry Navigator Podcast.

 

 

She shares what small brands and designers can do to get in front of their ideal customers in time for the upcoming holiday gift season using tools and techniques you’re probably already using alone with others you may not have though of.

 

Laryssa shares the basics of what experiential marketing is, and what the main objective is.

Emerging designers often handle most of the day to day business tasks, including keeping up with social media.

Laryssa shares ways designers and brands can easily follow a schedule, making it easier to merge tasks and strategies.

To see some of the tools Laryssa shares in the podcast, visit the coordinating blog post for show notes including her recommendations, and where you can find her and her podcast, Joy Joya Jewelry Marketing podcast.

To learn more, see the show notes on jewelrynavigator.com

Tracy Trainor Sculpts Motion & Life Into Wearable Jewelry Art

Tracy Trainor Sculpts Motion & Life Into Wearable Jewelry Art

September 19, 2019

Tracy Trainor became a jewelry designer and maker as she meandered across the globe, and uses inspirations from her formative years in Japan, to the countryside of Ireland, where she currently resides.

 

What captures my attention with Tracy’s jewelry is the movement she coerces from wax carving, to casting, down to the texture.

 

When challenged to make a butterfly ring unique to her own aesthetic and creativity, she crafted a 3-dimensional butterfly that appears to be taking flight from one’s finger, complete with subtle veining in wings, to slight wind adjustments.

 

I’m delighted to share Tracy’s story today on Jewelry Navigator Podcast, and also, that she’ll be featured in Milan Jewelry week in the prestigious Artistar Jewels Show October 24-27.

 

You can find Tracy’s jewelry on her website, tracytrainorjewellery.com as well as on Facebook, and Instagram.

 

I wish Tracy a wonderful time and best of luck in Milan!

Be sure to keep watching my Instagram feed for posts sharing Tracy’s jewelry, including personalized photos of her Equus horse pendant with me!

 

Also, do you like to know how jewelry like Tracy’s is created?

On Tracy Trainor’s IG feed, she often shares behind the scenes while creating a piece of her jewelry, as well as explaining the processes she uses.

 

Nayla Shami Shares Life’s Experiences Through Her Jewelry Designs

Nayla Shami Shares Life’s Experiences Through Her Jewelry Designs

September 12, 2019

Nayla Shami Shares Life’s Experiences Through Her Jewelry Designs

 

In last week’s episode, I mentioned a few jewelry destinations for upcoming podcast stories.

 

Today’s jewelry designer’s story is influenced by traditional hand fabrication methods passed down from generation to generation of Lebanese goldsmiths and jewelers.

 

Nayla Shami is a delightful jeweler and designer based in Lubbock, Texas.

 

Originally from Lebanon, Nayla’s jewelry story grew from her appreciation of jewelry gifts received as a child, then later, as the designer.

 

I met Nayla almost two years ago at a Metal and Smith Show in New York.

 

Her selection and use of colorful gemstones set in her unique animal and nature inspired jewelry commanded my attention.

 

In today’s conversation, Nayla shares stories of A Burro, A Herd of Goats, Dancing Jeweled Flowers, and Marbles Encaged in Gems, all from her collections inspired by joyful childhood memories, and return visits to Lebanon.

 

Nayla also shares how she nurtures trust and loyalty in the relationships she forges with her retail store and boutique clients.

 

 

Drest by Scott Malouff in Lubbock, TX

 

Telluride, CO Slate Gray Gallery

 

Malouf on the Plaza, Santa Fe, NM

ABCs of Jewelry Selection, Care, Alternatives to Class Rings, and Upcoming Jewelry Arrivals

ABCs of Jewelry Selection, Care, Alternatives to Class Rings, and Upcoming Jewelry Arrivals

September 6, 2019

Even though it’s small, jewelry carries big meaning and represents connections from our past, into our present, and future.

 

In this episode of Jewelry Navigator Podcast, I talk about showing your school spirit with jewelry, and I shared how I wear  color and theme relevant jewelry to the Penn State football games with pieces by CRASH Jewelry, Emily Kuvin Jewelry, and

Mary van der Aa.

 

Staying with the school spirit theme, and for those who want alternatives to traditional class rings, we talked about the importance of choosing gemstones with high hardness to withstand long term wear, and we also talked about how quality speaks to the importance of the longevity of the piece.

 

I shared tips on jewelry wear and upkeep, like cleaning, care, and ring sizing.

 

Jewelry doesn’t last forever, but by choosing well made pieces, and making wise choices for stones, settings, and metals, jewelry can sustain wear for multiple generations.

 

I’m so grateful for all the artists, designers, and jewelers who graciously visit with me, virtually, and in person.

 

You all inspire me, and it brings me so much joy to share what you create with those of us who appreciate jewelry that stands out to celebrate what makes us unique.

 

Designers mentioned in this episode of Jewelry Navigator Podcast:

 

Mary van der Aa

CRASH Jewelry

Emily Kuvin Jewelry

Petite Baleine Jewelry

Elizabeth Moore

DRU Jewelry

Feral Jewelry

Anastasia Simes

Nayla Shami Jewelry

Tracy Trainor Jewellery

Shout outs to some awesome fans!

@iomoon000

@onza

@rosashearin

@bossgirlcreative

Elizabeth Moore’s New Collections Redefine Her Passion as an Independent Jewelry Designer

Elizabeth Moore’s New Collections Redefine Her Passion as an Independent Jewelry Designer

August 28, 2019

Elizabeth Moore’s New Collections Redefine Her Passion as an Independent Jewelry Designer

 

Our conversation starts from a mention she made I picked up on during our meeting at JA, where she mentioned the concept of the Circle of Fifths as an element in her new collection.

 

Elizabeth’s new collection explores a deeper meaning of symbols she feels strengthens the important connections in our lives.

 

And I love how she shares what she’s doing to navigate today’s retail landscape as an independent designer.

 

Elizabeth’s formal training was in performance arts, which led to a career in modeling.

 

Her perspective on fashion gives her a bird’s eye view of how trends work, and how to make the most impact with the mission she shares with her jewelry designs.

Jewelry Navigator Summer Jewelry Adventures: From Florida to New York Jewelry Week

Jewelry Navigator Summer Jewelry Adventures: From Florida to New York Jewelry Week

August 27, 2019

Jewelry Navigator Summer Jewelry Adventures: From Florida to New York Jewelry Week

 

Between summer vacations, I visited jewelry designers this summer, and this video shares my jewelry adventures with them!

 

There is a coordinating video on Jewelry Navigator’s website, as well as on YouTube.

 

Jewelers, Designers, & Stores included in my adventures are:

 

Mary van de Aa

Anastasia Simes

Lily & Co Jewelers

Gigi Ferranti Jewelry

K8 Jewelry

Petite Baleine Jewelry

Eden Presley Jewelry

Elizabeth Moore

Noor Shamma

Sam Woermann

M. Kita Designs

Julie Lamb

Emily Kuvin Jewelry

 

For the most up to date jewelry adventures and news, subscribe to Jewelry Navigator Podcast, and follow Jewelry Navigator on Instagram, Facebook and Twitter!

 

For more information on any of the designers featured in the video, reach out to them, as I know they would be delighted to help you with your dream jewelry designs!

 

All images and videos by Brenna Pakes, Jewelry Navigator

 

Music:

“Tag You’re It”

The Whole Other

from YouTube Free Audio Library

 

Pam Waill of Petite Baleine Jewelry Shares Her Jewelry Business Journey and Tips on Trade Shows

Pam Waill of Petite Baleine Jewelry Shares Her Jewelry Business Journey and Tips on Trade Shows

July 25, 2019

Today, I’m sharing my visit with Pam Waill, of Petite Baleine Jewelry,

 

She’ll be showing at the New York Now Show next month,  August 10-14 at the Javits Center in booth 1442.

 

 

Pam’s jewelry design business precipitated from her marketing background and an affinity for artistic creativity.

 

A serendipitous visit to a local boutique in her hometown of Katonah, NY, was the springboard for Petite Baleine Jewelry.

 

As a mother of teen and adult children, she works her jewelry business around her family and their dog, who

you’ll hear in the background occasionally through the podcast, but I love that!

 

It shows that we don’t have to live in a perfect, sterile world to have both a career doing what we love and a personal, family life.

 

With the support of family and peers, we can enjoy both our personal and professional lives, which is just as exciting as it is empowering.

 

Pam is endearing and approachable, and it was

a delight visiting with her.

 

Our visit begins as she shares how her knowledge base in marketing was influential in starting her business.

 

Pam also shares how the benefits of trade shows, and  what new and emerging designers can do until they’re prepared to invest in shows.

 

 

The overarchng aesthitics of Petite Baleine Jewelry are relaxed, yet elegant, and easily reflect today’s organic vibes.

 

Using a mix of materials appeals to a wide shopping demographic, from youthful and care-free to luxurious and sophisticated.

 

Petite Baleine Jewelry pairs Tahitial pearls with leather, while high karat gold cradles stones like Columbian emeralds, boulder opals, and alluring spinel,

 

Petite Baleine Jewelry offers shoppers a range of unique and one of a kind jewelry.

 

Pam will be in booth 1442 at the New York Now show

Once again, that’s August 10-14, at the Javits Center.

 

 

Stop by and say hello, and try on her collections - tell her you heard her story here on Jewelry Navigator podcast!

 

Also, look for me! I’ll be there as well!

 

If you’re a desinger, and would like to be featured on Jewelry Navigator Podcast, now’s your time to tell your story on one of the fastest growing platforms!

 

I have a few openings left in my schedule to feature designers and industry specialists forupcoming episodes

 

You can reach me at brenna@jewelrynavigator.com, or DM me on IG or Facebook to get the ball rolling!

Asia Nail, of iRock Gems, Rocks Jewelry With a Passion for Diversity & Inclusion

Asia Nail, of iRock Gems, Rocks Jewelry With a Passion for Diversity & Inclusion

July 11, 2019

This week, my guest on Jewelry Navigator Podcast Guest is Asia Nail of iRock Gems!

.

She’s an active advocate for diversity and inclusion, and shares how it’s become her passion project.

.

After celebrating our independence, focusing on diversity is perfect timing.

.

As a working mom of two littles under 3, Asia is gracious, generous, and beautiful, and I’m looking forward to sharing her story this week! 💋

#womensupportingwomen #workingmoms

Mentioned in this Podcast:

Women's Jewelry Association

Abby Sparks Jewelry 

Melissa Dusenberry Shares Her Gem Brilliance About Pearls

Melissa Dusenberry Shares Her Gem Brilliance About Pearls

June 30, 2019

Melissa Dusenberry presents informative gem and jewelry information in welcoming and interesting formats on her website and Instagram Feed, All the Brilliants.

Her Gem Information Series on pearl caught my attention on her Instagram Feed.

With the help of Eve Streiker, or Original Eve Designs, Melissa shared how pearls form, what makes them unique, and their many varieties.

While Melissa’s mission of All the Brilliants is to educate consumers, her platform also serves women in the jewelry and science industries.

For an easy to follow pearl buying guide, subscribe to All the Brilliants to receive yours!

https://www.allthebrilliants.com/

Part 2-Debra Navarro’s Leap of Faith Into an Award Winning Jewelry Design Career

Part 2-Debra Navarro’s Leap of Faith Into an Award Winning Jewelry Design Career

May 30, 2019

In this second of a two part episode, “Debra Navarro's Leap of Faith Into an Award Winning Designer", Debra continues from how her Barefoot Collection ties in to the theme of her Watu Collection.

Debra Navarro LInks Arms With Gem Legacy

In this second part of my visit, Debra shared her connection with Gem Legacy, and how her East African gem excursions with Roger Dery, his wife, Ginger, and daughter, Rachel Dery revealed ties that paralleled her career path with lives within the mining communities she visited and enriched with the Gem Legacy team.

Gem Legacy grew from initiatives that serve the mining communities rich in natural gem resources, but face challenges to access and process them.

Debra's Watu Collection

"Watu" means “people” in Swahili.Debra shares how each Watu design is named for a person significant to her during her visits to East Africa, and how Gem Legacy is an integral part to her jewelry career and business.

Debra Navarro Jewelry Gives Back to Gem Legacy

5% of each purchase of Debra Navarro Jewelry goes to support initiatives that give back to the same communities and people who source the stones featured in her jewelry.

Debra Navarro Jewelry in Las Vegas for the Jewelry Show at the Premier Show

If you’re in Las Vegas for the jewelry shows, she is premiering at the Premier Show in booth 2500 in the Las Vegas Convention Center - stop by to say hello, and to experience her collection first hand!

Thanks for coming back every week for jewelry tips, arrivals, and departures, and the inspiring stories of the designers I feature on Jewelry Navigator Podcast.