Thursday Mar 16, 2023

It’s About Time - A Unique Twist on Luxury Watches With Kelly Juell of Juell Time Part One

Kelly Juell, Founder of Juell Time, specializes in luxury watches with a different twist.

She customizes luxury watches, like Rolexes with jeweled and specialized alterations, transforming them into distinguished timepieces to complement her clients’ lifestyles.

Her working knowledge and familiarity with fine jewelry, watches, custom design, and jewelry repair provide Kelly expertise and background to succeed in the niche luxury watch market.

Kelly takes pride in the high quality of workmanship her customizations produce, seeking out the most qualified craftspeople who specialize in the high-skill stone-setting and alterations on her clients' watches.

As an advocate for anti-fraud practices, Kelly shares red flags to watch for when shopping for luxury watches in the secondary, or gray market.

Our visit together provided so many great tips and information that I had to split our visit into two episodes!

Other key points Kelly shares on Jewelry Navigator Podcast are:

  • When they customize a watch, Juell Time returns all original parts allowing the option to reinstate it to its original factory design.
  • How the term "custom" can be misleading and may often mean a significant decrease in value
  • How to research top sellers on secondary marketplaces like Ebay

Be sure to listen to both parts of the episode for ALL the details Kelly shares about how the supply and demand of luxury watches has created an entire sub-culture of jewelry businesses.


For questions and help with your own luxury watch, feel free to reach out to Kelly Juell of Juell Time.

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